Relevance                                                                                                                                                                                                                                                                                      - To understand the immediate environment and explore the physical forms, spaces,         structures as well as element of time involved in any happening.                                    - It brings out and promotes the learner’s potentials of creativity, aesthetic sensitivity         and their logical application.
- It helps sharpen the perception of meaning in the visual structure and narratives.
- It is a prelude to the learning of Design Process.
Objectives                                                                                                                                
- To enhance visual perception and develop sensitivity towards spatial relationship.
- To instil basic understanding of visual concepts using both verbal and nonverbal             means.

Form: attention & recognition - 1

Emphasis and de-emphasis (information: from whole to parts)
A thing is always surrounded by something else.
If emphasised it ‘stand out’ from a de-emphasised background.
Principle of contrast enables hierarchy that guides our eyes in space. Recognition is faster when an object is in its usual context. Techniques in contrast can implement hierarchy of attention.


Form: attention & recognition –3

Objects, structures and personalities
(information- from parts to whole.)
Perception is omnipresent and even a partial view of an object is sufficient                  for its identification.


Transformation: Space & Time

Element of time
As like growth, decay and actions which causes change on the objects, element of ‘time’ also influences change in the spaces.
In spaces time causes change in experience of light, atmosphere, activities etc. Space is a passive entity complimenting active elements to work in it.


Transformation: Form- 1

Observed physical change

Mind records every process by its key features and by key stages. Images of key stages are sufficient for mind to imagine entire incident.

Transformation: Form- 2

Induced transformation                                                                                              Transformation is always along the language of existing shape retaining a
visual order based in its structure.
While visualizing induced transformation between two defined and different forms; mind generates a sequence of key stages that in a suitable visual order and visual language.


Interchange of figure and ground

Mind always looks for figures against an ambiguous ground. Mind can discover qualities of a figure in the ground as well.

Certain compositional treatments and graphical processes (eg; zooming, panning, rotation, morphing etc.) can provide a surprising experience of such interchange.


Transformation : Form - 4

Conceptual change
In any manmade system change take place due to evolution of concepts,
technologies and materials over a period of time.
Changes also take place in the appearance of form due to instability of trends in design over a period of time.


Form and its context –2: Visual and verbal narration

connecting the unconnected by verbal means

Individual sets of contexts tells different story in themselves, if put together mind struggle and try to form connections and a sequence among them.

Mind moves from one scene to another and form a link by a thought or a story.

Because of the conventions and attributes, objects also stand as symbols relating to human conditions.


Form and context - 3

Conceptual image
Relationship between an object and environment influence the meaning. Objects change their meanings if placed in different contexts.
In a conceptual image, deliberate yet relevant alteration takes place leading to the creation of new symbolic meaning.
A symbolic meaning is a result of (cultural) conventions.


Form: Conceptual image

Visual pun                                                                                                                                
A twist in the appearance of a form is a visual pun.
A twist in appearance is also a twist in the attributes of a form and leading to a new meaning.


Form: Conceptual image

Composite object as a visual metaphor 
Composite object as a visual metaphor Comparison and fusion of ‘likeness’ among two things converts them in to a third, new thing conveying new meaning.
Simile is a comparison using physical likeness between two different things Analogy is a comparison using principle likeness between two different things Metaphor is a comparison using attribute likeness between two different things


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