Disclaimer:
The following projects were completed during my tenure at IBM for IBM and IBM clients (2021 - 2024), UAL (2024 - 2025), Wishbox Digital (2018), Byju's (2019) and Vivi5 Studios (2021). The intellectual property of the final product, designs, and business strategies remains with the companies and clients. I have taken care to present only my individual contributions and anonymised or adapted content to respect confidentiality and usage rights. This presentation is for the purpose of demonstrating my design process, problem-solving approach, and collaborative experience, not for commercial use or redistribution.
The IBM Power HMC screens user flow is explained by creating an explainer video of the newly designed UI UX being used by the primary stakeholder - a Senior System Administrator persona.
The following video is designed following the IBM Design Language: Illustration and Motion. It hence becomes an example of a cross-disciplinary deliverable consisting research, visual, motion, UI & UX design.
The above two projects compiled sing IBM Spark branding and, explained in a Lightning Talk at IBM Spark Design Festival 2023
HYPERPLASIA
UAL Design Management x Design for Visual Communication Collaborative Project. Provoking critical dialogue around the role of AI in education.
The following motion cover and exhibition hologram are my primary contributions to the project. Entire project available on request.
Hyperplasia font design by Preksha Mehta, MADM
Visual language co-designed with Anoushka Navadkar, MADM
Motion Cover
Exhibition Hologram
Team presenting the ideas to the 2025-2026 cohort.
Image credits: Shuting Da
UAL EDI Module for Recruiters
Working with the Placement and Employability Manager at London College of Communication on the EDI Module Story video
I worked with Michele Palmer, Placement and Employability Manager at LCC on the EDI Module Story video, from pre-production to post-production, delivering a video in line with the UAL pre-recorded videos principles and guidelines. This film showcased the importance of taking the EDI Module for external recruiters.
